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Cuban Radio: Language and Broadcasting of Speech Print E-mail
Written by Carlos Rafael Dieguez Translate by: Silke Paez Carr   
Tuesday, 03 August 2010 08:31

The components of radio language or tools for working at radio are with the following: voice or human beings language), music or language of perception, sound effects or language of things and silence. Obviously, the use of these tools is changed according to the kind of show. For instance, at news programs, the voices of those journalists and announcers that report the information are the most important, while at musical shows, the music as such plays the main role.

Those components are based, above all, on expressiveness and persuasive power. When using one of those tools, or all together, the radio can make the listener  feels happy or sad that be able to imagine a landscape or picture movements, that feels afraid of something , that feels amused or get bored ... , as all is possible at the radio.

A great deal of contributions to the subject  of the radio language is given Professor of Audiovisual Communication and Advertising from the Autonomous University of Barcelona Armand Balsebre  in his book entitled "The language of the radio" The issues written include: Forms sonorous and non-sonorous resulted in expressive resources of speech, music, sound effects, and silence, whose meaning is determined by technical-expressive resources of sound production and all the factors that characterize the process of perception sonorous and  imaginative- audio-visual of listeners.

The components of the language at the radio are characterized by analog nature, different from linguistic signs.

Radio is similar to reality, is very realistic. It is not a cold and distant mean as the press, because the audience can picture people of flesh and bone doing real actions like singing, speaking, making mistakes. All is featured on the radio and the audience can perceive it.

At radio, the speech embellished, as poetry, depicts more than what the listener can see on reality. In deed, one of the first rules of communication is pleasing listeners.

Along with speech, it is also important to use the other elements aforementioned, to broadcast a final product with all the quality required. This would guarantee that the shows and programs at radio be regularly listened.

Programs at radio should be conceived as a work of art, with the capacity of educating the audience. It can positively change the ways of airing, as the 21 century is a challenge for professionals of the media, due to the new technologies. So it is needed to catch those listeners that only seem to be interested in new technologies; if people do not listen to the radio, the media does not achieve its aim.
A way to call people attention and make they listen the radio could be airing from the street. For instance, a news program may be broadcast from a park, a school or factory. The radio should physically get in touch with people in order to achieve the radio continues being listened despite the new technologies. Other example would be broadcasting concerts at squares live.

The current radio is aimed at turning it into therapy for people, if mixing music, sounds and effects, in accurate way. Music Therapy would break those traditional patterns; searching for the listeners’ likes. Actually, announcers and journalists usually improvise on their microphones and they do not broadcast enough effects that identify the environment of the listeners’ community. It seems to be a total theory, but it can be personally checked.

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