Radio is a permanent project of thinking on the air, which springs from the creation of contents, gets to listeners and goes back to its source of origin. The purpose of this feedback is conscious, because, previously, the idea had become a script, as a necessary product of communication. Radio is always in need of a plan or project to guide it, taking listeners’ demands as a starting point.

Radio producers find the course to follow in the opinions of their coworkers and, above all, in the audience. Challenges in the digital era are superior.

The beginning of new media as Internet and its tools have made that traditional communication, call radio, print press, movies or television be reorganized and define new professional profiles to be informed by the technological advances and to able to cover the needs of the audience.

An Internet professional scholar pointed out a few years ago, that at present, while children write texts in the future they will write hypertexts, it means combine words with sounds, images, videos and animations...