An Internet professional scholar pointed out a few years ago, that at present, while children write texts in the future they will write hypertexts, it means combine words with sounds, images, videos and animations...

But what is announced as a way of writing for future generations, is now a reality for those who work on websites and go into in the world of new and amazing-technologies that revolutionize the writing on every minute.

The use of hyperlinks is another complexity sometimes absent in some papers published in our websites, but whose running make its reading a linear process.

At a given moment, it is more difficult to read on a screen that in a book. We must take into account several elements to ensure that we can call, and then retain the attention of the Internet users, because otherwise we accumulate a lot of logs-on but not current visits to the site.

Let's straight into the subject, First, Internet language should be as conversational as possible. It is not trying to outline a thesis, but to establish the proper empathy with Internet users. We must carefully select the words, and especially in the case of our web sites, based on the themes of childhood and youth, it acquires a particular relevance. We must not forget that we are showing to the world what Cuban people and we must do it in a clear and attractive way without localisms.

We can not write so the reader is lost in what we mean. The clarity, sound management of incidental and linear syntax tools are ever present in our work on the web. The brevity but always with content is another factor to take into consideration without forgetting the explanations.

All these aspects, and of course the subject matter, we will call the attention of those who visit our site. And here we stop a little. If we do not define from the beginning the goal of our site and the audience it will be very difficult for us to communicate and manage to call attention to it. Likewise, the information it should be dosed adequately the information, data or run over not overwhelm the visitor.

Finally, we must avoid the following errors: the excess of nouns and adjectives, negative phrases (if used, must be accompanied by affirmative sentences) and ambiguous expressions. It will be useful to reduce on-screen movements to the extent necessary, and shaping the text into paragraphs never long.

All this, will help to contribute of our presence in the changing and always attractive Internet world be truly effective.

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