Radio is a permanent project of thinking on the air, which springs from the creation of contents, gets to listeners and goes back to its source of origin. The purpose of this feedback is conscious, because, previously, the idea had become a script, as a necessary product of communication. Radio is always in need of a plan or project to guide it, taking listeners’ demands as a starting point.

Radio producers find the course to follow in the opinions of their coworkers and, above all, in the audience. Challenges in the digital era are superior.

The recording and editing of testimonies in audio become the essence of radio, much like the obtaining of images for television. Extracting these sounds and make them consistent with required synthesis become an art that requires listening skills and knowledge of digital editing techniques, ranging from the use of effects to the addition of soundtracks to words. If a guide of interests is added to the editing process, effectiveness is higher. We should bear in mind that these materials will also be on the Internet.

In radio, when a program has an effect on the community, it enables the participation of people, because they like it, they enjoy what has been aired. The presentation of a program is also important, since it facilitates a favorable reception. The departments for editing and montage in radio stations are like laboratories for creation, where the sounds required by a program are mixed in the post-production process. It is there where the final product is shaped, which is transmitted not only by a radio station, but also on the Internet. We live in an encompassing society of networks, which makes us part of large virtual worlds. Today, programs made from communities assume a universal commitment.

Radio is a project of continuous social development, of discussion of ideas brought lo light for everyone, hence the importance of cultivating its effectiveness as a means of communication, without neglecting any step in the preparation of the program to be broadcast. It is necessary to do the work to perfection. Karl Marx pointed out that ideal things can be no other than "material things translated and placed in the minds of men."

In this fast-paced world radio is no exception, and new technologies are an example of that speed. Many of them are discarded in the way, because they become old as we familiarize ourselves with them and we have to use others. As never before, a permanent training system linked to the monitoring of audience ratings to develop radio production effectively, is imperative.

In this 21st century it is necessary to have a lot of imagination and to resort to a better creation of ideas to balance the enormous technological development of today’s world -to revolutionize programs so they’re in tune with the digital era, because resistance to change continues to drag styles of yesteryear. We must find solutions to problems of digital radio and unite in the Net. Nations can make alliances and radio stations must do the same.

When we call to implement a revolution in radio production, we refer, first of all, to the development of individual thinking at the bottom, where the fruit of communication is born. We should revolutionize the way of doing things, impose new styles, and at the same time change and maintain the immediacy that characterizes the media. We must search for new technologies. This is a good moment for radio directors and their workers to consider that the prestige and ratings of a radio station entails the credibility of contents as well as quality at the time of preparing radio programs.

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