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In changing times communication is vital Print E-mail
Written by Pedro Pérez / Translated by Daysi Olano   
Friday, 13 January 2012 15:43
Radio propaganda in these times deserves further testing and control of effectiveness through specific studies of public goals

Radio propaganda in these times deserves further testing and control of effectiveness through specific studies of public goals

The radio as a media of communication focuses mainly on the nature of what it represents as a media and that others do not possess. One of the strengths of radio is that its production cost is lower than other media, allowing us to use it creatively using voices, music and communicators.

The development of a propaganda slot should be designed as part of a set of elements on the subject embodied in the programming which can be secured as an extension of the campaign created to be placed on the radio.

 
The Analogical Era is ubiquitous for Radio Creators Print E-mail
Written by Pedro Pérez Roque   
Friday, 25 March 2011 14:50

Digital technology has been incorporated on the radio as part of the production process, but this new technique has not gone beyond that moment of its acquisition in many cases. The analog format is still incorporated into the radio creators’ mind and thoughts.

The emergence of the radio was a solution to the need for communication  at long distances in order to spread knowledge since the method used before was too slow and was not connected to development.

 
How to broadcast Live for Living Radio Print E-mail
Written by Carlos Rafael Diéguez   
Wednesday, 09 February 2011 13:08

People enjoy listening to radio at different moments of their everyday life, turning it into an essential way to acquired knowledge and information. In the postmodern era – so changeable in its vertiginous trajectory- , when human beings are subjected to social rhythms, radio programming is no exception, since it demands strategies and tools for the proper planning of development of the activity.

 
Live Radio Shows. How should we prepare ourselves? Print E-mail
Written by Pedro Pérez Roque   
Friday, 04 February 2011 13:10

Before radio shows go out, a work of organization and assessment should be carried out. The essential responsibility falls on the director, who is in charge of this radio process.

Nowadays, live programming makes great difference from those times when radio shows were recorded; a process that included a collective study of the radio script, a test on microphone and finally the recording. This procedure changed according to the actors of the show and its production staff; the table work or test on microphone were carried out according to the director’s decision.

 
Communicate with Yesterday’s Experience and Today’s Charm Print E-mail
Written by Pedro Perez Roque   
Monday, 24 January 2011 14:32

Although some radio programs used to be recorded, including news magazines and newscasts, those were times of development for radio in documentaries, interviews, dramatization in news programs, which turned into paradigms, and where radio producers created a school for radio documentary makers as well.

Recorded programs entailed slowness, lack of freshness and monotony; however the artistic level was recreated in some other kind of programs.

 
Everything Starts with the Script Print E-mail
Written by Roberto Rodriguez   
Tuesday, 23 November 2010 03:40

There  is a question I have repeatedly heard on the radio: What is the main element on radio programming planning?

Undoubtedly, the answer is: the script. The script is the foundations of the whole programa structure. A program without a script is like a drifting ship in the storm.

 
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