Before radio shows go out, a work of organization and assessment should be carried out. The essential responsibility falls on the director, who is in charge of this radio process.

Nowadays, live programming makes great difference from those times when radio shows were recorded; a process that included a collective study of the radio script, a test on microphone and finally the recording. This procedure changed according to the actors of the show and its production staff; the table work or test on microphone were carried out according to the director’s decision.

The staff’s organizational work is currently carried out with the participation of a radio assistant, the announcers and the director of the show, while the audio technician stays in the audio cabin waiting for the previous show to end to start his work. The show of the day before is assessed; the new subject, the guests and their order of appearance is made known.  Certainly, all is possible if the organizational process has been correctly carried out.

Once the show starts, the audio technician prepares the music that has been previously selected, not totally though, since the artists and guests do not appear at the same time, but when they are called by the program director and his assistant. Then, the subject to be dealt by each specialist is previously prepared, and the time of speech is scheduled, while the communicator focuses on his interview; he finds out essential information on guests’ professional career as well as other relevant information.

During this process, previous preparation and assessment is required in order to make corrections if needed; it is a constant process- there are no ends and beginnings-, in which all is carried out, in a simultaneous way, to guarantee the quality of the radio product by checking that the rhythm and audience’s interest not to decrease.

Likewise, music can also suffer changes –although it has been previously selected- in case motivation patterns reduce.

Previous analysis of what has been planned for live shows should guarantee the listeners’ motivation; although it has not succeed yet in the case of some shows according to the purpose of the interviews, and they do not provide any kind of interesting information .

On the other hand, we are facing some difficulties -when preparing live shows- due to the limited knowledge of Radio Production Techniques and lack of interest to get informed about improvement in order to adapt the techniques to these times we are living and the new technologies. This situation demands more studies and research related to the radio.

There is another difficulty closely connected to the professional world. That is why we must to keep informed of the development of this discipline abroad to use the technical requirements for the radio service at the present time and in the future.

If we start from the premise that the radio is translated into imagination, dreams, illusion, closeness, and its purpose is based on creating pictures, encouraging and creating emotions, then we must confirm that radio keep the listeners company, share their lonely moments, their sorrows and joys. But it only can achieve those goals if its creators are able to make the listeners feel such motivations.

There are some people who describe this mass media as something limited, invisible, unknown and wasted in its potential, as well as its expressiveness; however, the radio really can raise people’s imagination making them go an imaginary journey through unsuspected places; it can also communicate deep feelings, and even go through the  time. On her book “El lenguaje seductor de la radio” (The seductive language of Radio) the Mexican writer Maria Cristiana states:  "to come and go, to cclimb up and to go down, to open and to close, those terms are used to create pictures in the listeners’ mind, in an unique way. These characteristics turn the radio into a seductive, magic mass media, and creator of impossible dreams.

For those who may think that radio is a finished mass media, or is a declining mass media, we suggest the following reflections by Dr. Emma Rodero Antón:
"A dynamic society demands a lively radio that provides answers to key questions through a living and rich language. If there is no creative evolution, the audience gives up the listening habit. "

The guarantee of a unique and irreplaceable mass media like the radio is based on the constant search and adaptation according to the time.

A translation by: Silke Paez Carr

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