{dropcap}F{/dropcap}acing a sheet of paper for any writer (from novelist to poet, not to mention those who write for radio, television, film, theater and assuming the mixed genres in this multiplied and cybernetic world) is Perogrullo’s truth , the most difficult moment of creation.

In the period of 1905-1921, only in Ciego de Avila were printed 33 publications, mostly short-lived, which were used by reporters, typographers and editors. Joining to these professionals was vital. In a note published by El Pueblo in 1915, we took the following paragraph:

"The Press Association is a vital need to become strong, so do not have to think more, come to your organization as soon as possible, as it is for the benefit of all."

Since the end of the 20th century the concept of communication has taken diverse dimensions for the mass media and particularly for the audience who receive the communication products elaborated by the newspapers, the television and the radio. If communication derives from the Latin word "comunicare" meaning to share what one has, there’s no doubt that this is the most significant action of the human beings.